Project Management

• Negotiated project terms, deliverables and costings, wrote project plans, hired and mentored staff and planned, costed and managed multiple concurrent projects in Web site and multimedia development
• Acted as SPOC for clients, and prepared status reports
  
• Managed the production of an environmental management multimedia program over a 2-year period which the client is now generating multi-million dollar sales internationally
  

Business Development

• Met with new clients to disseminate needs and ascertain business requirements with a strategic view to improve client sales through IT solution selling and using a consultative sales approach
• Hunted new business through networking and various marketing channels

Account Management

• Managed and built client relationships over long term as client needs evolved

Search Engine Marketing and Optimisation (SEM/SEO) Analysis

• Performed SEO on client accounts using onpage and offpage techniques
  
• Performed SEM functions for clients using Google AdWords and Yahoo! Search Marketing PPC systems
• Optimised campaigns using bid strategies, keyword development and build-outs, Google Analytics and competitor analysis
  
• Analysed client Web sites and stats and documented optimisation recommendations and strategies to improve rankings on SERPs

3D Animator and Modelling

• Created 3D animation using Maya and MEL which was shown on SBS television and in animation conferences around Australia
• Created 3D computer models of products, product display stands and store layouts for a Sony store in Japan using Strata 3D

Web Development

• Built Web sites using Adobe GoLive, Photoshop, Illustrator, Flash, HTML, Javascript, CSS, PHP, MySQL, Linux, Apache, osCommerce
• Used content management systems to update client Web sites

Domain Name and Web Hosting Administration

• Managed the administration of domain name registration and Web hosting systems for a pool of clients

• Proactively contacted clients to up-sell keyword expands, increase client budgets if suitable, improve titles and descriptions, review match types, Responsible for the management and optimisation of Internet marketing campaigns on Google and Yahoo for clients across GroupM's agency portfolio (Mediaedge:cia, Mediacom, Beyond Interactive, Mindshare), personally managing over 20 large client accounts simultaneously
  
• Consulted on search engine optimisation (SEO) and paid search engine marketing (Paid SEM) techniques to improve ranking and performance of client Web sites
  
• Met with clients to analyse marketing campaign objectives, financial plans and goals, and provided recommendations to improve CPA, CPS, ROI, CTR, CPC
  
• Optimised paid search campaigns using 3rd party tracking tools such as DART, Atlas, Bid Buddy
  
• Provided ongoing account and financial management and build client and agency relationships through regular face-to-face WIPs
  
• Sample Achievement: Increased sales for a client's Web site from $10K to $96K per week while reducing costs from $5K to $2K per week over same period

• Proactively contacted clients to up-sell keyword expands, increase client budgets if suitable, improve titles and descriptions, review match types, enhance bidding strategy and cross-sell other products and services such as Search Optimiser
  
• Managed a portfolio of dedicated and 300 pooled accounts including the top 10% of spending clients in the Australian marketplace within a team of 3 Account Managers
• Met clients in person, primarily agent clients and assisted with set up of new agency search accounts
  
• Built client relationships and advised on traffic trends and their position in the market as compared to their competitors
  
• Provided customer service and responded to general and specialised client requests via both phone and e-mail, including billing inquiries, click activity inquiries, bidding requests and relevancy issue
• Submitted insertion orders to Finance in Ireland and verified processing on daily SalesCap reports
  
• Performed special projects as assigned
  
• Created tasks for editorial department using MS Excel, MS Outlook and CRM systems
  
• Used MS Outlook to track editorial tasks
• Wrote creative for advertisers to be displayed across the Overture network e.g. Yahoo, Ninemsn, Fairfax, AltaVista, Optusnet and others
  
• Applied editorial guidelines to ad copy submitted by advertisers
  

• Created a series of reports for various insurance products using MVS, COBOL, IMS DB, DB2, JCL
  
• Analysed a production problem with an IMS DB to DB2 interface program
  
• Created IMS DC programs for an online screen for selection of various insurance options
  
• Wrote status reports for management
  
• Wrote impact analysis documents for system changes
  
• Conducted structured walkthroughs
  
• Analysed production problems relating to general insurance claims systems
  

• Provided development and production support for Credit Card systems and Taiwan GUI (tax)
  
• Wrote and set up MVS, COBOL, IMS DB/DC programs and JCL procedures, created documentation, performed unit testing, provided support throughout integration and user acceptance testing for the 4 major projects of Singapore, Indonesia, Taiwan and Hong Kong Co-brand Global Revolving Credit Cards
  
• Created programs and procedures to meet the Malaysian Government statutory requirements for card issuers to collect GST on behalf of, and remit to, the government for all card renewals and new applications
  
• Wrote analysis / specs, developed programs and procedures, performed unit testing, provided support during system and user acceptance testing
  
• Set up IMS DB/DC, JCL online/batch programs/procedures and performed unit testing for Taiwan Government Uniform Invoice (GUI)
  
• Promoted program and module changes to production using ChangeMan
  

• Provided general system support for AMP’s Sales Systems department using MVS, COBOL, IMS DB/DC, DB2, SQL, QMF, BTS, Xpediter in MVS Mainframe environment
  
• Fixed production abends in online and batch processing
  
• Wrote impact analysis documents and costed system changes
  
• Conducted walkthroughs with business analysts, team leaders, management and users
  
• Analysed, developed and tested programs in batch and update modes and co-ordinated system changes
  
• Made IMS DC online enhancements to screen layouts, edits, programs and online tables
  
• Liaised with internal and external users to translate business requirements to technical specs, for example analysis to automate sales force commission deductions
  
• Mentored permanent staff and other contractors
  
• Developed new screens, MFS, PSB and designed, wrote and tested online programs
  
• Made major enhancements to existing programs, DBDs and PSBs for IMS DB/DC batch/online processes for Flexi-Lifetime Super
  
• Created SQL queries and procedures in QMF to analyse various database synchronization problems
  
• Wrote COBOL programs to correct the database errors for one-time and procedural permanent fixes
  
• Made several changes to batch procedures to reflect business rule decisions for Agents’ Development Bonus
  
• Created data warehousing ETL one-off processes to transfer ’92/’93 File and General and Life earnings from the agent to its corporate account and to accumulate ’92/’93/’94 YTD Life Earnings and store in the appropriate IMS database segments
  
• Won performance award from company Vice-President
  

• Wrote MVS COBOL extracts of account balance data from DB2 tables and various interface files from unrelated systems and integrated these data into reports
  
• Analysed, designed, coded, tested and implemented 22 new JCL procedures to report on account movements
  
• Created DB2 test tables based on production DB2 table extracts
  
• Used Endevor to promote changes to production environment
  
• Created interfaces from ABDRM system – Trading Bank and Savings Bank, Term Deposit System, IBG Relationship Application System and Fixed Rate Personal Loan System
  

• Supported financial and Personnel/Payroll (XPP) systems, performing change requests and 24/7 production support in an MVS, TSO/ISPF environment
  
• Analysed, designed, coded, tested and implemented MVS COBOL, IMS DB/DC programs using Panvalet for applications such as XPP, inventory control and supply billing
  
• Handled ISD's year-end processes of numerous Xerox areas which included analysis, co-ordination between users in Canada and the U.S., documentation of data feeds from U.S., coding, testing and implementation
  
• Liaised with external supplier companies (e.g. Canada Life, TD Bank) regarding data interface feeds for insurance and payroll purposes
  
• Provided 24/7 oncall support for 17 financial systems e.g. general ledger, accounts receivable and accounts payable
  
• Voluntarily wrote for the national systems newsletter ISD Connections and joined Xerox Toastmasters
  
• Represented Xerox Canada at a secondary school as a panellist on a computer science career panel
  
• Analysed the requirements for and implemented the changes to XPP to allow Xerox to adopt a flexible benefits policy, changing 10 IMS DB, JCL batch procedures and 5 online IMS DC screens.
  
• Liaised with a U.S. company specialising in the implementation of HR Flexible benefit programs
  
• Redeveloped a large series of reports showing monthly changes in paper and toner sales
  

• Designed and coded SAS programs/procedures to generate reports from CICS, IMS, DASD, TSO and SMF data tapes and perform maintenance for Crown's chargeback and capacity planning systems
  
• Provided user and system support in an MVS mainframe, TSO/ISPF environment of Crown Life’s Securities Administration and Control System (SACS), which manages Crown Life’s investment portfolio of bonds, stocks and money market instruments which at the time was North America’s 5th largest insurance company with approximately $4 billion of securities in the asset portfolio
  
• Analysed, designed, coded, tested, implemented and documented batch/online MVS, PL/I, IMS DB/DC programs and JCL procedures to automate the paydowns, billing and accounting of mortgage-backed securities and irregular-payment private placement bonds
  
• Worked directly with management and securities traders/analysts up to Vice-President and Chief Economist level to translate business requirements into technical solutions
  
• Liaised for projects with external companies in U.S. and Canada for various data transfer feeds eg. Financial Post, Royal Bank of Canada, International Data Corporation, Gifford Fong
  
• Wrote specs and provided training and work direction for junior team members
  
• Worked with bond traders to create extract files and reports to analyse cash flow projections of bond investments and mortgage-backed securities
  
• Performed year-end tasks from user requests for the departments of Investments, U.S. Government Statutory Reporting, Puerto Rico Trust, Audit and Tax e.g. writing programs to produce reports to file transfer from mainframe to PC for user analysis
  
• Designed, coded, tested and implemented COBOL II, IMS DB, VSAM programs/procedures to produce a series of reports which are used for cash flow analysis of U.S. Pension contracts for the Pension Actuarial Liability System
  
• Received corporate quality excellence award from Vice-President and salary increase for performance
  

• Used thermocouples, pressure gauges and portable computers to gather data during thermal power plant efficiency tests. Each test required taking this equipment into heater bays and connecting to steam exhaust pipes and computers, in temperatures up to 40 C and 120 dB noise levels, and taking intermittent measurements for later analysis
  

• Analysed social questionnaires and coded responses in preparation for data entry